Client: Huawei Watch
Event idea: Timeless classics
Project Showcase: Celebrity and media launch event including brand film
This was an exciting to task to create an identity for the launch of the new Huawei Digital Watch Collection (and we had three days to make it happen). The brand launch was at the Mondrain Sea Containers, London. We illustrated the watches and arranged for stands to be built, we applied vinyls to the windows and pulled together a feature animation which was shown before and during the fashion show. It all looked fantastic.
Accreditation: Hill+Knowlton Studio
Client: News UK
Brand idea: Home of the Bold & Brave.
Challenge
News UK, owner of brands such as The Times, The Sunday Times and The Sun, wanted to refocus the engine room of the organisation, the commercial department, on what they fought for every day.
Solution
Based on the core values of the business - be bold, ambitious, collaborative, supportive and use fresh thinking we developed a new expression of Purpose – "passionately securing the future of professional journalism"; and an outward expression of that Purpose - Home of the Bold and the Brave.
Results
We then introduced a design concept to their new News UK office development in Borough to bring "The Home of the Bold and the Brave" to life. "The power of the individual" focuses on people, both past & present, who capture the spirit of 'Bold & Brave' and have links to the newspapers. From Ian Fleming to Ernest Shackleton, James Morris and the conquest of Everest to Help for Heroes volunteers. Iconic, powerful, memorable.
News UK has embraced its new purpose and is now applying it across the business. Most recently it was used at Advertising Week Europe 2015.
Client: Flynas
Brand idea: Flying Simply Better.
NAS Holdings, a respected Saudi Aviation Group, understood that many Saudi’s wanted a genuinely progressive, modern airline, answering expectations by understanding needs. The task was to appeal to a new generation of travellers whilst retaining the interest of the more traditional Saudi traveller. In essence the brief was to create a genuinely progressive airline for a new generation of travellers.
Ambition
The ambition was to work together to build an airline that’s fresh, welcoming and modern. One that embraces smarter technology, innovates in services and demands progress. An airline turning inspired thinking into better ways to travel and explore. Yet appreciates the simplest of human touches, the value of courtesy, of friendship and respect.
Action
So we embraced the creative, the enthusiast, the inventive and bold. We harnessed the power of people and their ideas. To create a genuinely progressive airline that’s answering expectations by understanding needs. Bringing low fares, proper service and great value to those who deserve them most: passengers.
With the support of our local Saudi partners Charisma, we delivered a comprehensive range of services including: consumer research, created a new name, proposition, verbal and visual identity, across all the airlines touch-points including created branded environments, uniforms, in-flight magazine, new aeroplane fleet livery, offices and airport check in desks. We also developed the launch advertising campaigns and messaging across print, outdoor and digital platforms along with a launch strategy.
Results
Having created an entirely new brand from name to new strategic platform and visual identity, we have now implemented the brand culminating in its launch at the Dubai Airshow in December 2013. To-date Flynas now has 2.2 million likes on www.facebook.com/flynas a genuine and relevant conversation with 105,000 followers a stunning new website. Plus of course a very happy team at the airline and positive feedback from trippers, travellers and tourists alike. See the launch advert TVC here.
Agency Credit: Interact Branding
Client: OC&C Strategy Consultants
Brand idea: Embrace the difference
Purpose: Together, delivering the right strategies that work in the real world
Tagline: Uncommon sense
Who would have thought that rebranding a strategy consultancy could be so much fun. We could only tweak the logo – but everything else was up for grabs from their stationery through to advertising. We developed a great tone-of-voice and positioning that focussed on OC&C’s pride to be and think differently to their competitors. We photographed staff from across the business and who brought their new values to life.
Accreditation: Hill+Knowlton Studio
Client: Eurosport
Campaign idea: Game Changers
Project: Whilst freelancing at Hill+Knowlton Strategies I was tasked to create a look and feel campaign for a last minute pitch to Eurosport which would celebrate the 2018 Winter Olympic Games in PyeongChang.
Game Changer: Denise Biellmann
Denise Biellmann is a Swiss professional figure skater. At the age of 15, she was the first female skater to land the triple lutz in competition, which she performed for the first time at the 1978 European Championships.
Game Changer: Marcus Kleveland
Marcus Kleveland is a Norwegian professional snowboarder from Dombås who specializes in the slopestyle and big air events. He was the first ever to complete a quad cork 1800 in competition and won gold in Slopestyle and silver in Big Air at his Winter X Games debut in 2017.
From advertising to short-brand-film
This creative was very much quick-fire campaign look and feel and within three days I managed to put this together, plus art direct a short-brand-film. This idea and creative managed to get H+K shortlisted for the final pitch.
Accreditation: Hill+Knowlton Studio
Client: GateOne
Brand idea: Change that counts
Gate One is a specialist management consultancy, solely focused on the acceleration of successful digital and business change through smart, well-defined and executed portfolio, programme and project delivery.
We were tasked with supporting Gate One with their next chapter of their growth with the development of a clear brand positioning, a defendable proposition and a refreshed compelling verbal and visual identity system.
The ‘Ripple’ icon graphically brings to life the force multiplying ripple effect which Gate One believe is at the heart of every successful business transformation. It speaks to the journey, in partnership with Gate One’s clients, to deliver change that counts. It encapsulates Gate One’s DNA, which is a blend; a combination of founders’ mentality, tempered with humility and a brilliant team spirit – which means Gate One genuinely relish taking complex situations apart, and designing something better. The colours reflect the care, passion, loyalty, humanity, empathy, warmth, approachability and dynamism Gate One hold true to their core.
Project Scope: Brand refresh, Brand Guidelines, Brand Corporate Design, Brand Digital Design, Brand Environments, Brand Portfolio Management, Brand Positioning
Agency Credit: Aeron Branding
Client: Jackson-Stops
Brand idea: Pursuing real value for every move.
A leading national firm of estate agents with 46 offices across the UK, Jackson-Stops has been growing its reach, advising and supporting on property trading since 1910.
Originally added alongside the founder’s name to build a family spirit within the company, it had become clear that the “& Staff” was not being understood by customers. Customer survey feedback showed that many clients were already just using ‘Jackson-Stops’ and it was time to make the change formally.
With this came the potential to refresh the brand as a whole and faced with a rapidly growing digital real estate market and the fresh challenges that brings it was important to have a clean, contemporary brand that could stand out in the digital market place, as well as on the high street.
Project Scope: Brand refresh, Brand Guidelines, Brand Corporate Design, Brand Digital Design, Brand Environments, Brand Portfolio Management, Brand Positioning.
Agency Credit: Aeron Branding
Client: ABF The Soldiers’ Charity
Brand idea: For Soldiers. For Life.
From benevolence to relevance
For 66 years, the Army Benevolent Fund has been the UK’s principal charity for soldiers, providing support for active and retired personnel and their families in times of need. But the charity faces huge demands. Requests for assistance are increasing by as much as 30% a year. State support is declining and the long-term physical and mental impact of warfare is an open-ended obligation. To deliver on its promise to be there for soldiers past and present, the Fund set an ambitious new target to double its annual income to £14 million in five years.
Profound cultural change
Meeting this funding target demanded a profound change in culture and identity. We helped the Fund transform from a worthy but low-profile institution to a relevant current brand that resonates powerfully with growing public awareness and respect for soldiers and their families. A new name – ABF The Soldiers’ Charity – has injected a new sense of identity, a clear belonging and reinforced the brand promise, For Soldiers. For Life. The three-tier stacked ribbon visual speaks of continuity and resoluteness, while David Short’s powerful, documentary-style photography has brought a human face to the individual lives that donors can transform.
Capturing a new generation
We have worked on hundreds of pieces of collateral to put this resonant, single-minded identity at the heart of the organisation. An integrated awareness campaign has included viral, online and outdoor media, national press, plus also The Big Curry – an annual nationwide fundraising event that is now using social media to attract a new up-and-coming generation of awareness and support. Results have been tangible: since rebrand launch in early 2010, our work has helped achieve a 22% increase in corporate income and a 85% increase in donations for The Big Curry annual fundraising programme.
Agency Credit: Dragon Rouge
Client: Rio Tinto
Brand idea: Different job. Same Spirit.
Rio Tinto is one of the biggest mining and metals companies in the world, with over 90,000 employees across 40 countries.
Without gold, silver and bronze what would be left of the Olympics? This campaign parallels the world of the Olympic athlete with the world of Rio Tinto, highlighting the spirit, inspiration and ingenuity that set both apart from their competitors.
The ‘Mine to Medals’ programme has been a huge success so far. From its inception in the summer of 2011, the programme has captured the hearts of employees throughout the world.
Project Scope: London 2012 Olympic and Paralympic Games Campaign. Global employee engagement, launch event and environment design, advertising and exhibition stands including guidelines.
Agency Credit: Dragon Rouge
Client: SWIFT
Brand idea: Individual insights. Collective brilliance.
Few will have heard of SWIFT, but nearly all of us use or benefit from them every day. Created by and for the financial industry in 1973, they provide the technology platform and the products and services to allow 9,700 organisations in the global financial world to exchange information securely.
The rebrand has meant a careful evolution of the marque, to protect their strong heritage. The striped colour represents it’s ‘messaging’ and acts as a visual interpretation of their work interconnecting cultures, countries, and clients seamlessly.
The perception of SWIFT has radically altered and SWIFT’s role in the financial world is well recognised: innovating new ways of working, enhancing efficiency, lowering costs and reducing risk. Bringing much needed confidence to an industry under pressure.
Project Scope: Global rebrand including strategy and positioning, logo and stationery, annual reports, product brochures, quarterly magazines, websites, advertising campaigns, product brochures, presentations and mnemonic all fully guidelined.
Agency Credit: Dragon Rouge
Client: SWIFT
Brand idea: Individual insights. Collective brilliance.
Project: Exhibition stand design.
Following the successful launch of the new SWIFT brand identity, we were asked to design and create an exciting experience for an exhibition stand which housed twelve meeting rooms, bar, sales floor, reception and two presentation areas.
This stand is used annually at Sibos, which is the world’s largest and most prestigious financial event. This was a very exciting project to work on with a very tight timeline, which involved concept generation, creative presentations, illustrator selection and briefings through to final artwork for all areas. All delivered in six weeks. Phew!
Client: Rigby & Peller
Brand idea: Pioneering Expertise
Project: Working at Interact I got the opportunity to work on a brand identity refresh and help with Rigby & Peller’s positioning. This involved their photography, guidelines, website, in-store experience, marketing communications and advertising look-and-feel.
Founded in London in 1939 by two female corsetieres, Rigby & Peller is the original pioneer in expert lingerie styling. And with London’s lingerie maverick, June Kenton, at the helm, Rigby & Peller evolved into one of the most talked-about brands in London.
Formidably expert, Rigby & Peller has dressed some of the world’s most iconic women, from rock royalty to crowned heads, and is renowned for obsessive attention to every fine detail. The pioneering Rigby & Peller fitting and lingerie styling service is one for which we’re known to this day – and one that many retailers claim, but few can deliver.
An amazing amount of work went into print-testing their new colour schemes and we developed a full set of guidelines detailing every touch-point from stationery through to the shopping experience.
The client was great and all the work was well received.
Agency Credit: Interact Branding
Client: Wandle Housing Association
Brand idea: Changing society.
We worked directly with Wandle to help shape their vision to launch a new type of housing association – ‘To become a ground-breaking community-investment social enterprise using its financial power to change lives in our core Boroughs in South London’.
Their new vision impacted the way they worked on every level, including their office space and working environment. This was a blank canvas for us to design into... a very exciting (slightly pressured) project.
Wandle’s partners and contractors loved the new branding so much that they are dual-branding all of their livery units which operate in these boroughs.
Project Scope: Rebrand including vision, strategy and positioning. Logo, stationery, photography, website, livery, brochures, quarterly magazine, advertising campaign, presentations and guidelines.
Agency Credit: Atticus Creative